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Gym · Olomouc, Czech Republic

How Činkárna Olomouc grew gift voucher sales by 40%

A modern private gym with a personal approach. Owners Josef Blaha and Michal Sláma sold vouchers only in person – and couldn't keep up before Christmas.

+40 %growth in voucher sales in the very first month
90 %less time spent on voucher admin
1/3of vouchers went to people new to the gym

The challenge

Before Vouchermat, the gym was dealing with several problems:

  • vouchers could only be handed over in person at reception,
  • the owners had no overview of issued vouchers and their expiry dates,
  • before Christmas they couldn't keep up with requests.

That held back growth and took up far too much time.

The solution

Činkárna started selling gift vouchers online with Vouchermat. Customers order a voucher any time, even outside opening hours, and receive it by e-mail once they've paid. The owners no longer have to issue or send vouchers by hand, and they see all issued vouchers and their expiry dates in one place.

The results

The very first month brought a significant increase. A large share of purchases happened at weekends and in the evening, when the gym is normally closed. The owner didn't have to issue, send or check vouchers by hand. Roughly a third of the vouchers went to people who had never been to the gym before.

“Since we introduced Vouchermat, our voucher sales have grown by more than 40%. Clients appreciate the extra flexibility, and it helps us expand our services faster.”
— Mgr. Josef Blaha, Činkárna Olomouc